Brand Building
How Brand "Persuasion" Works
Persuasion is not ever really about persuasion. Brand’s don’t twist someone’s arm, they don’t really even change someone’s mind. To be persuasive is to identify an idea that matters and frame it in a way that someone feels compelled to follow or find true. Your
Why should you persist in publishing to social media?
Don't let yourself become overwhelmed by the prospect of having a presence on social media. The key to staying top of mind is finding your joy in the process.
Branding vs. Marketing? How to choose what's right for expanding your business
It can be difficult to know where you should put you focus (and your money) when trying to expand your business - Branding vs Marketing. Here's a simple way to know.
More Voice
So the artists, the contributors, the founders are able to laser in on what's truly important. They can put words to it, and that turns into action. And this is what we call "voice."
We Don't Want Another Product
We want your perspective, on another product. Tell us, how should this product, experience, or brand be? How do you think it should be done? Anyone can create another something-that's-already-been-done-before. Sure, you can make just another cafe, or another bicycle, or another service. But what we really want
Business is Practical, Brands Aren't
A Brand's magic comes from original thinking. And original thinking comes from freedom from obligation. Like all things, we have to balance our creative insights, with our justified experiences about how the world works. While we may dream of possibility, and fantasize about the way things could be,
A Brand is The Transparency of Purpose
Brand building is about taking the depth of an idea and translating it into something that can resonate with another person. Nike has depth. It has approached a topic for decades and still hasn’t exhausted its conversation. It is a conversation about human potential and action. They try and
Perspective for Brands in a Down Market
When markets shift, and things get tight, as business owners we don't need to panic. Instead, we need to take the necessary precautions to plan out a few to a dozen months that are lean so that we come out the other side even better. In short, we
No Agenda Brands
The market is today is crowded by brands using competition as a strategy. Did you see the two cans of sparkling water with the same brand design? Or Hims and Roman (which one’s which again?) Or the commercials at the Super Bowl… Being different isn’t about strategy. It’
When in Doubt, Tell a Useful Story
I get it, it feels complex. There is so much nuance to human nature, that it can't help but be the case that every interaction and campaign you create to market to your audience can feel like there are a thousand things to consider... So, let's