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We Don't Want Another Product

David Sherry
1 min read

We want your perspective, on another product.

Tell us, how should this product, experience, or brand be?

How do you think it should be done?

Anyone can create another something-that's-already-been-done-before.

Sure, you can make just another cafe, or another bicycle, or another service.

But what we really want is what you see and think that it should look like.

If it's a cafe... should it only sell one kind of coffee? If so which type, why? Is it a no-caffeine coffee shop? Should there be cereal or bagels?

Should the staff all wear black? Should rock and roll music be playing? Is there wifi? Why or why not?

What do you think?

The quickest way to fit in is to follow what you think others think your product should be...

And miss that it's your opinion we're interested in.

xx David

MarketingBrand Building