
Hey, I'm David.
I founded and bootstrapped Death to Stock 7 years ago which I grew to 500k subscribers and over $3M with a remote team of 2. I now advise and lead founders through in my 1-1 coaching programs. I also help facilitate a community for Brand Owners called Jacuzzi Club.
You can find me on Twitter and Youtube as well.
Join 4,500+ people who receive my free weekly email on my thoughts on the creator economy and coaching reflections for Founders.
xx David
Finding your "F-Yes's"
I’ve started taking note of everything that’s an “F-Yes” for me. I keep notecards on me, someone called them my “middle finger notecards” because they have a certain attitude toward only the things that I truly truly want to do/create/experience. I keep the cards in my

Getting Past The Story
The stories we tell ourselves shape how we act and respond to life. Stories about who we are, built up over years of repetition are the strongest – and they enforce a set of rules about who we’re supposed to be, and any time we break outside of the bounds

How Brand "Persuasion" Works
Persuasion is not ever really about persuasion. Brand’s don’t twist someone’s arm, they don’t really even change someone’s mind. To be persuasive is to identify an idea that matters and frame it in a way that someone feels compelled to follow or find true. Your

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