The Hard Work of Simplicity

In the age of abundance, the web has allowed us to publish infinite pages, download thousands of apps, expand our footprint without any borders…

Our ideas extend with the space we give them.

The hard work, then, is adding constraints to an infinite page.

A master flips the foreground and background, seeing only what is relevant.

Whereas we see the forest, they see only a few trees.

A master uses compression.

Reducing the materials into a small packet of deep value despite its apparent size.

xx David