It's easy to get trapped in a holding pattern, looking at what you're supposed to do next through the lens of "Right" and "Wrong."

Is this the right thing to do? Is this the wrong next step?

Will this work?

Will this not work?

Caught in ideas and options... we forget that there is no right or wrong way to do anything.

There is no right or wrong. Instead, there only is a spectrum of effectiveness.

Like a game of "hot and cold" we can get warmer, closer...to what we want. Things can work out more, or less.

Learning, feedback loops, and contact with the market, help you along that spectrum.

The faster you fail, the faster you make contact, the more you can track where you are against your own aims.

So stop yourself from getting stuck trying to get it done the "right" way.

Because there was no "right" way all along.