This is not a letter about regret.
This is not a letter about anxiety.
Seth Godin, quoting another, says "Anxiety is feeling Failure in Advance."
What I'd like to speak about is the opposite feeling.
What is the opposite of anxiety?
Effectiveness.
So let me flip this around. "Effectiveness is Feeling Success in Advance."
Effectiveness is making a decision without questioning.
Effectiveness is making the sale, before the conversation.
Effectiveness is doing what must be done with calm and clarity and without self-doubt.
I recently asked a client of mine a question, which is pertinent to this conversation.
"At which specific point does it become inevitable that the sale will be made?"
What is done, is done, before it is done.
Do you believe in "Love at First Sight?"
How is it that such a thing could exist?
How is it that a single glance could set off a series of events which lead to a committed relationship?
Because in that single moment, in the mind of both parties, a commitment and decision were made.
This decision, if mutual, places the relationship much further along than a first date.
It is done, before it is done.
And this is the true feeling of effectiveness.
To have a genuine feeling, which is instructive of what's to come.
To sense hours before you give a talk that it has already gone well.
To feel the day before a job interview that the job is already yours, and now you're considering whether or not you choose to accept it...
"Effectiveness is Feeling Success in Advance."
xx David
Subscribe
About David

David Sherry is a coach to remote founders and creators building brands and communities on the internet. He's the founder of Death to Stock, a subscription service for creatives that delivers the highest quality stock media to leading brands.
He co-organized Jacuzzi Club, an internet chat for the new wave of brand owners and operators.
And hosts the Caffeine Conversations Podcast, which hosts discusses the creator economy, digital communities and brand building
Coaching Reviews

"If you're looking for someone to help you grow your brand get clarity... but do it in a way that are in line with who you are, there's no better guy than David." Azul Terronez, TED Speaker, Author and Book Coach

"David invited conversation as well as introspection, and helps you try not only things in a new way, but also to create and lead in a new ways as well." Nikka Karli, Teacher

"David doesn't tell you what to do, he helps YOU to unlock that understanding for yourself and works with you to clearly articulate it." Matthew Jung, Co-founder of Likewise