Persuasion is not ever really about persuasion. Brand’s don’t twist someone’s arm, they don’t really even change someone’s mind. To be persuasive is to identify an idea that matters and frame it in a way that someone feels compelled to follow or find true. Your
It can be difficult to know where you should put you focus (and your money) when trying to expand your business - Branding vs Marketing. Here's a simple way to know.