Brand Building
Personal Brand Heuristics
A brand isn't a destination. It's a continuing process that evolves over time. So you've never made it, and you're always nurturing it forward. Here are some ideas to keep in mind as you keep pushing to a new space for yourself.
What is Marketing?
As marketers and storytellers, we put ourselves out there on behalf of the people we serve. We take emotional risks, by introducing new ideas to the people in our orbit. These new ideas were hard won in their own right; they come from the depth of exploration within ourselves. They
A Brand in 10 Ideas
What is a Brand? 1. Every Brand is a Promise. 2. How you fulfill that promise is what makes you stand out. 3. If you deliver on your promise, again and again, you will build trust. 4. If you over deliver on your promise, again and again, you will build