A question is an incredibly powerful tool.

Questions set a frame, and context for an answer.

If I ask you "Do you like Pepsi or Coke?" You will likely pick from one of those two choices.

This matters because baked into the question was the seed of the answer.

Just like if I ask you "What was the highlight of your day today?" ...

I'm framing today as having something positive.

Often, just by asking the question, you will come up with an answer that you didn't previously understand or know.

People are answer-machines.

We love to fill in questions with an answer.

So, don't think about the answers, those will come.

More importantly get the question right.

So, why does this matter?

When you're posting on social media, many of us ask the question "What should I publish today?"

This is a very vague question.

Imagine instead hypothetically - you asked the question, for say, Instagram:

"What unique part of my life have I not documented and shared yet?"

If you asked this every day, before you posted, you would see very different answers, and very different results.